Why Go red

Why Go Red

Each year over 8.6 million women globally die of heart disease and stroke. This is more than the total number of women who die from cancers, tuberculosis, HIV/AIDS and malaria combined. And yet, most heart disease and stroke is preventable*. Unfortunately many women dismiss it as an "older man's disease". To dispel the myths and raise awareness of heart disease as the number one killer of women, the Kenyan-Heart National Foundation has initiated Go Red For Women – a passionate, emotional, social initiative designed to empower women to take charge of their heart health.

WHAT IS THE GOAL FOR GO RED FOR WOMEN?

Go Red For Women encourages awareness of the issue of women and heart disease, and also action to save more lives. The movement harnesses the energy, passion and power women have to band together and collectively wipe out heart disease. It challenges them to know their risk for heart disease and take action to reduce their personal risk. It also gives them the tools they need to lead a heart healthy life.

WHY DOES GO RED FOR WOMEN TARGET WOMEN INSTEAD OF MEN AND WOMEN?

In the past, heart disease and heart attack have been predominantly associated with men. Historically, men have been the subjects of the research done to understand heart disease and stroke, which has been the basis for treatment guidelines and programs. This led to an oversimplified, distorted view of heart disease and risk, which has worked to the detriment of women.

Red dress